Super Sexy Advertisement

This commercial was released by Hardee's on August 23, 2012 on national television. The two deadly sins this advertisement demonstrates are Lust and Gluttony.

When first viewing this advertisement I see two scantily clad women, sexy poses, and lesbian fantasies, which seem to have nothing to do with the food being advertised. The attractive women immediately grab my attention and I don't seem to care too much about anything else.

When looking deeper into the advertisement, I realize that whenever I think of Hardee's I think of grossly unhealthy food and all of the health risks that go along with eating it. This commercial uses image to veer the audience away from the stereotype that Hardee's makes people fat and unhealthy. This is because there are two beautiful women making and eating the food, which leads the audience to believe that beautiful people in good shape can still eat this food without consequences.

The audience is intended to be males, particularly living in the southern or southwestern United States. The audience is probably middle-lower class because the product being advertised is fast food, which is more commonly purchased by middle-lower class citizens. The layout sets the scene in a place that seems like Memphis, Tennessee, geared towards patriotic Americans. The author uses the colors red, white, and blue throughout the advertisement to convey this patriotic message on the American flags in the background, the banners hanging, and the clothes of the females in the advertisement. The author also uses a grill as a platform, which gears the audience's attention towards the midsections of the females, almost hypnotizing them with their attractive bodies. The language used is the voice of a seemingly masculine and stereotypical American male, with a lackadaisical tone. The language and image both convey the message that eating this barbecue is the not only the masculine thing to do, but it is also the American thing to do.

Jane Eyre and Canterbury Tales

2. How would you best describe the central idea of this chapter? Which phrase from the chapter best helps develop the central idea? 

When I first started reading this chapter, I immediately notice that the tone was depressing and dark.  I initially thought the phrase I would end up using to summarize/develop the central idea was "My first quarter at Lowood seemed an age; and not the golden age either; it comprised an irksome struggle with difficulties in habituating myself to new rules and unwonted tasks." (Eyre chapter 7).  The author starts out by doing nothing but describing very harsh and cold conditions that no one would want to bare.  I thought the central idea was that the girls had it very rough, and life in their situation was very conservative and hard.

After reading more of the chapter, I realized that this is a very one-dimensional way of thinking about the text.  Later on, the story flashes back to when the narrator first arrived at the institution.  The central idea seemed to be very different than what I had initially thought, and I managed to find a phrase that I believe helps develop this central idea:  "Such is the imperfect nature of man!" (Eyre chapter 7).  I feel that the central idea of this chapter is that nothing is perfect.  The harsh descriptions in the beginning signify that their environment is imperfect.  Their lack of food signifies imperfection.  The fact that a girl is at an extremely conservative Christian institution but still has extravagant orange curls in her hair shows that the institution is imperfect.  Perhaps one of the biggest contradictions of all that contributes to the central idea is the fact that Mr. Brocklehurst condemns the new girl upon her arrival to the institution.  He is so caught up in the nitty-gritty details and the literal meaning of the Bible that he neglects one of the basic principles of Christianity:  "The second is this: 'Love your neighbor as yourself.' There is no commandment greater than these." (Mark 12:31).  I can't help but notice that this occurs a lot even in today's society.  People get so caught up in details that they forget the greater purpose of their actions.  This can render their efforts useless, and it often makes Christians seem like hypocrites as it does to Mr. Brocklehurst in the chapter.